“Trust, Credibility and Authenticity in an Anti-Ad World”
A panel with Bernhard Schmidt, Head of Online Communication & Content at Thomas Sabo, Jose de Cabo, Founder of Olapic and Brett Zucker, CMO of Monotype, moderated by Julia Peglow, at dmexco conference on 12th of September on the Experience Stage.
Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing messages. Brand trust and authenticity is at an all-time low – people want to be part of a story where they have the opportunity to build a positive, symbiotic relationship with brands that contribute to their identities. This session explores how brands can gain trust with co-creation strategies, ultra-transparent campaigns, and personalized design cues.